Strategy

• Unify the brand identity and related offerings of more than two dozen diverse dealerships.
• Differentiate Luther from the competition thereby increasing market share.

 
Media

• Effectively combine broad reaching media across wide demographic spectrum.
• Leverage statewide media networks to benefit both Twin Cities and outlying dealerships.

Message

• Clear brand message is present across all media vehicles.
• Annual programs and promotions combined with numerous special sales events all under the Luther brand umbrella.