Strategy

• Create a viable, dynamic alternative to newspaper advertising for Cuneo’s automotive clients.
• Build new opportunities for consumers to interact directly with each other and auto dealers to buy, research and sell vehicles.

Media

• Unique approach builds partnerships with traditional media giving them a stake in CarSoup.com’s success.
• Negotiate web elements and NTR media opportunities.

Message

• Eye and ear-catching spots deliver a unique brand message.
• Dynamic web site design brings a fresh, new look to the automotive web category.